Senior Brand & Packaging DesignerAustria & Spain

Brands, Packagings and UI/UX built to stand out. And scale.

For startups, SMEs and international companies. Clear brand systems, seen through to production.

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ServicesBranding · Packaging · UI/UX

One clear system, from brand to shelf to screen.

Branding

I develop brand identities and visual systems, and document them in guidelines your team can apply every day.

  • Brand identities
  • Visual systems
  • Guidelines
  • Rollout

Packaging

I design packaging for the shelf and deliver production-ready artwork with all mandatory information.

  • Scalable packaging systems
  • Single products & line extensions
  • Multi-SKU rollout
  • Print specs

UI/UX

Websites, apps and interfaces, plus conversion-focused assets for e-commerce and social channels.

  • UI/UX and screen design
  • E-commerce design (Amazon, Shopify)
  • Social and product visuals
  • Brand extensions across touchpoints
How I work4-step framework

From structure to implementation.

  1. Step 01

    Briefing & Audit

    Start with what is already there.

    I begin by understanding the brand’s challenges and reviewing the existing materials, analysing structure, hierarchy, consistency and logic.

  2. Step 02

    Architecture & Design

    Define the structure before the surface.

    I define clear brand and product architecture, modular logic and visual hierarchy, developed in close collaboration with stakeholders.

  3. Step 03

    System & Guidelines

    Write the rules down.

    Design rules are formalised in a structured manual, scaled to brand and portfolio size and international requirements. The manual also includes a rule set for AI, so generated images and copy stay consistent with the brand.

  4. Step 04

    Rollout & Governance

    Carry it through to production.

    I lead and execute implementation with production-level precision, ensuring consistency across teams, markets and vendors.

Flexible involvement. I can engage at any stage, from full system development to rollout within an existing framework.

Projects

What comes out of it. From lighting to skincare.

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AboutBased in Austria & Spain
Portrait of Corinna Pfurtscheller

I develop brands that are thoughtful, cohesive, and built to scale.

Corinna Pfurtscheller15+ years in branding and packaging

Senior Brand & Packaging Designer with experience across agency, in-house and independent roles. From concept to execution, I create packaging systems and brand identities that perform in real-world environments and across digital commerce touchpoints (Amazon, Shopify, social).

15+years in branding, packaging and digital
1,000+SKUs managed and optimized

Experience

Current

Design/UX AI Trainer

Mercor · Remote

  • Assessed and ranked AI-generated websites and artwork against professional design standards: aesthetics, typography, layout, structure and color
  • Tested the functionality and usability of AI-generated web interfaces across 350+ tasks
2020 – Current

Co-Founder & Senior Brand & Packaging Designer

nio–studio · Innsbruck, Austria

  • Brand identities and structured design systems for startups, SMEs and international companies
  • Concept and execution of packaging systems across product lines and growing portfolios
  • Rollouts across print, digital and retail, plus conversion-focused assets for web, social and product visuals
  • Website and app interfaces (UI/UX), with projects owned from concept through production
Sep 2017 – Apr 2019

Head of Graphic Design

CURA Cosmetics Group · Innsbruck, Austria

  • Led and developed the design team across multiple cosmetic and perfume brands
  • Owned a multi-SKU portfolio with continuous product launches
  • Packaging for new products, sets and influencer collaborations, including complex finishes
  • Concepts and production assets for major retail partners (dm, Müller, Bipa, Rossmann)
2010 – 2017
2019 – 2020

Graphic Designer & Art Director

Spectrum Werbeagentur · Innsbruck, Austria

  • Progressed from apprentice to Art Director with full client and project ownership
  • Concept to print across branding, campaigns, print, POS, trade fairs, signage, magazines, web and apps
  • Work for international and national clients

Tools

  • Adobe Creative Suite
  • Figma, Framer
  • Keynote, PowerPoint
  • AI image generation (Midjourney, Firefly, DALL·E) integrated into design workflows

Skills

  • Brand identity & architecture
  • Art direction
  • Print production
  • Leadership & project management

Languages

  • German, native
  • English, fluent
  • Spanish, conversational

Education

  • Certified Media Designer, Berufsschule St. Nikolaus, Innsbruck, 2010 – 2013
  • Handelsakademie Innsbruck, Business & Multimedia, 2005 – 2010

Certificates

  • Certified Media Designer (vocational qualification)
  • Leadership Development Programs
ContactAvailable remotely worldwide

Tell me about your project.

A few sentences about your plans are enough. I will reply with a proposal for a first conversation.

Contact

Corinna Pfurtscheller
Austria & Spain
corinna@niostudio.at

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